The Cash Ur Drive Marketing IPO opened for public subscription on July 31, 2025, and will remain open until August 4, 2025. This SME IPO is drawing attention thanks to its strong revenue growth, QIB participation, and a ₹21 grey market premium (GMP)—which hints at a possible 16% listing gain.
In this article, we’ll break down everything you need to know: important dates, IPO details, investor insights, and a quick look at the company’s business model and financials to help you decide whether this IPO is worth applying for.
IPO Schedule and Key Dates
- IPO Open Date: July 31, 2025
- IPO Close Date: August 4, 2025
- Basis of Allotment: August 5, 2025
- Refunds Initiated: August 6, 2025
- Listing Date (Tentative): August 7, 2025 (NSE SME platform)
Issue Size and Structure
- Total Issue Size: ₹60.79 crore
- Fresh Issue: ₹58.10 crore (44.69 lakh equity shares)
- Offer for Sale (OFS): ₹2.69 crore (2.07 lakh shares)
- Face Value: ₹10 per share
- IPO Type: Book-built issue under SME category
Price Band, Lot Size, and Retail Investment
- Price Band: ₹123 – ₹130 per share
- Lot Size: 1,000 shares
- Minimum Investment (Retail): 2 lots = 2,000 shares
- Total Minimum Cost (Retail): ₹2,46,000 (at lower price band)
This high entry barrier makes it more suited to HNIs or serious IPO participants rather than casual retail investors.
Subscription Status (Day 1 – July 31, 2025)
- Qualified Institutional Buyers (QIB): 3.51x subscribed
- Non-Institutional Investors (NII): 0.11x subscribed
- Retail Individual Investors (RII): 0.59x subscribed
- Overall Subscription: 1.32x
Early interest is strong among institutional investors, which often reflects confidence in fundamentals.
Grey Market Premium (GMP)
- GMP (as of July 31): ₹21 per share
- Estimated Listing Price: ₹151
- Expected Gain Over Upper Band (₹130): Approximately 16 percent
Company Overview
Cash Ur Drive Marketing Ltd. is a Delhi-based out-of-home (OOH) advertising and media company. It specializes in:
- Transit media branding (cabs, autos, buses)
- Outdoor hoardings and billboards
- Digital, EV-based and print advertisements
The company provides full-service media solutions across India, especially in urban and high-footfall areas.
Promoters and Management
- Raghu Khanna: Chairman and Managing Director
- Parveen K. Khanna: Whole-Time Director
- Bhupinder Kumar Khanna: Director
Use of IPO Proceeds
The raised capital will be used for:
- Investment in advertising technology
- Expansion and capital expenditure
- Working capital needs
- General corporate purposes
Financial Highlights (FY2025)
- Revenue: ₹142.18 crore
- Profit After Tax (PAT): ₹17.68 crore
- Net Worth: ₹55.98 crore
- Total Assets: ₹94.39 crore
This indicates a fast-growing company with good margins for its sector.
How to Apply
Investors can apply using:
- ASBA (via bank net banking)
- UPI (via Zerodha, AngelOne, Groww, etc.)
Minimum bid size is:
- Retail: 2,000 shares (2 lots)
- HNI: 3,000 shares (3 lots) or more
Lead Manager, Registrar, and Market Maker
- Book-Running Lead Manager: Narnolia Financial Services Limited
- Registrar: Bigshare Services Private Limited
- Market Maker: Prabhat Financial Services Limited
Key Risks to Consider
- High revenue concentration in a few states (Delhi, Haryana, UP, Maharashtra)
- Legal proceedings and related party transactions pending
- Reliance on select clients and suppliers for a large part of revenue
Final Word
The Cash Ur Drive Marketing IPO has started off on a good note, backed by QIB interest and a decent grey market premium (GMP). The company operates in the fast-growing outdoor advertising space and has shown strong revenue growth. However, the high minimum investment amount may not be ideal for all retail investors.
If you’re a high-net-worth individual (HNI) or an experienced investor looking to explore SME stocks in a booming sector, this IPO could be worth considering—but be sure to review the risks and do your research before investing.
